I wonder if all these companies out there know of Piero Manzoni. Piero came from a movement where it was cool to take ordinary objects and call them art. (Similar to that of Marcel du Champ who also took ordinary objects and turned them into art.) Piero’s canned shit piece is brilliant. This is where he canned his own waste and sold it by the oz for the same price as gold.


Why would someone actually buy canned shit for the same price as the going rate of gold?
Maybe because someone told them it was cool, and they liked the nice all overprint on the can.